Resume

Work
Experience

2021 - 2022

Created Brand Guide to ensure all defined design components are aligned
Develop and implement email marketing and social media strategy
Create yearly master calendar of e-blast and social media content
Lead generation for email and social audience through paid and organic advertising

2020 - 2021

Develop marketing campaigns to drive attendance for events
Design digital and print marketing materials (social media/e-blasts/brochures/postcards)
Copywriting for blog, PR, social posts and other marketing materials
Schedule, publish and monitor daily social content, engage directly with followers

2017 - 2020

Design digital and print marketing materials (social media/ e-blasts/ brochures/ sell sheets)
New product development from ideation of identity to complete campaigns for launch
Create spec sheets - renderings of products with accurate measurements and information
Photography assistance - setting up mood shots, food styling, photoshop/image correction
Act as a liaison between domestic and overseas printing facilities and customers for custom print branding

2013 - 2017

Advertising Manager (2015-2017)

Advise, consult and coordinate with Directors, Merchandisers and various departments on materials and initiatives
Facilitate and attends bi-weekly Advertising Committee meeting
Prepare weekly updates to Executive Team
Oversee Private Label Broker
Manage and develop Advertising Dept. staff (fast-paced, deadline driven dept.)
Create and communicate Advertising policies & procedures based on the company’s goals
Coordinate and manage Advertising projects and initiatives as well as daily operations

Advertising Supervisor (2014-2015)

Create and verify the circular print run quantities via Excel for printer and distribution
Upload final circular versions and ad files to printer via FTP site
Write and distribute memos, bulletins or corrections to stores as needed
Design materials for internal and external promotions or events by coordinating with marketing, senior management, vendors, store owners, charities or marketing partners

Advertising Specialist (2013-2014)

Coordinate advertising via circulars, window signs, shelf cards, and other media
Finalize layouts by editing artwork, wording and other elements
Customize front page based upon store owner requests
Proofread circulars and shelf cards
Prepared print files for press and production

Highly proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Adept in social and marketing platforms (HubSpot, Instagram, Facebook, Twitter, LinkedIn)
Skilled in brand development and identity
Strong attention to detail & design
Strong presentation and communication skills
Excellent time management, organization and level of professionalism

2005 - 2009

Accredited by the National Association of Schools of Art and Design (NASAD)